Sklik and passing consent

Retargeting code

The retargeting code runs on every page of the website. It must first run with the value consent: 0, and after consent is given it must run again with the value consent: 1.

Sklik run from the bar's dashboard

If you have Sklik inserted through our bar, replace its code with the blocks below. Always replace XXX with your ID.

In Necessary scripts, which always run, insert:

<script type="text/javascript" src="https://c.seznam.cz/js/rc.js"></script>
<script>
function cvd(v = '', cb = () => {}) {
  var mto = 10000, cto = 0, f = 100,
    idi = setInterval(() => {
      if (typeof window[v] !== 'undefined') { cb(); clearInterval(idi) }
      cto += f;
      if (cto >= mto) { clearInterval(idi) }
    }, f)
}

if (!cookieconsent.allowedCategory('marketing')) {
  cvd('sznIVA', () => {
    window.sznIVA.IS.updateIdentities({ eid: null });

    var retargetingConf = {
      rtgId: XXX,
      consent: 0
    };

    window.rc.retargetingHit(retargetingConf);
  })
}
</script>

In Marketing scripts, which run only after consent, insert:

<script>
cvd('sznIVA', () => {
  window.sznIVA.IS.updateIdentities({ eid: null });

  var retargetingConf = {
    rtgId: XXX,
    consent: 1
  };

  window.rc.retargetingHit(retargetingConf);
})
</script>

Sklik run from GTM

In Google Tag Manager, use the official Sklik template. Fill in your ID and set which consent type should control the tag. The template then takes care of the correct consent value itself.

Conversion code

The conversion code is inserted only on pages where you measure a conversion, typically the thank-you page.

Code inserted directly in the website

First insert a function that reads the consent cookie into the page head. If you cannot insert it into the head, it must at least be above the conversion script.

const hasCSCookie = (type) => {
  const ccCookie = document.cookie
    .split(";")
    .map(str => str.trim().split(/=(.+)/))
    .reduce((acc, curr) => { acc[curr[0]] = curr[1]; return acc; }, {})
    .cc_cookie;

  return !ccCookie ? 0 : (JSON.parse(ccCookie).level.includes(type) ? 1 : 0);
}

Then adjust the conversion script itself:

<script type="text/javascript" src="https://c.seznam.cz/js/rc.js"></script>
<script>
var conversionConf = {
  id: XXX,
  value: null,
  consent: hasCSCookie('marketing')
};

if (window.rc && window.rc.conversionHit) {
  window.rc.conversionHit(conversionConf);
}
</script>

Code inserted through GTM

Again, the simplest way is to use the Sklik template, fill in the details and set which consent controls the tag. In addition, set the right trigger, for example the thank-you page being displayed after a purchase is completed.